Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. — David Ogilvy Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. — David Ogilvy Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor.… — David Ogilvy Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose… — David Ogilvy Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
