Advertising Quote by David Ogilvy Download Open image “Never stop testing, and your advertising will never stop improving.” — David Ogilvy ★ ★ ★ ★ ★ 3.2 out of 5 (6 ratings) Copy quoteShare Advertising Advertising Stop Marketing Stop Testing Testing Testing Advertising
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy… — David Ogilvy Copy Share Image
“Testing does not improve a product; the improving is done by people fixing the bugs that testing has uncovered.” — Gerald M. Weinberg Copy Share Image
Advertising is a very fundamental need, so I don't think it's going to go away. — Susan Wojcicki Copy Share Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will… — David Ogilvy Copy Share Image
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
“Never run advertising until the major publicity possibilities have been exploited.” — Al Ries Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,… — Haruki Murakami Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
