Advertising Quote by David Ogilvy

Never stop testing, and your advertising will never stop improving.

— David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will…

— David Ogilvy

“Split testing often uncovers surprising things. For example, many features that make the product better in the eyes of engineers and designers have no…

— Eric Ries

Companies like YouTube will continue to be tested on their commitment to the mission that made them such popular and profitable websites - providing…

— Ari Melber

Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…

— Tim Wu

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed…

— Jaron Lanier

Google started as a free search engine. It's still free, but now it's making a lot of money on ads, right? A lot of…

— Terry Gross

Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics…

— Michael P Ryan

“At Google, this is exactly our goal: to merge development and testing so that you cannot do one without the other. Build a little…

— James A. Whittaker

“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…

— Herb Sorensen

“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see…

— Steve Krug

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in.…

— David Droga