Habits Quote by Eric Ries

Most of our competitors were one-product wonders... They would do their one product, but never get their engineering sorted out.

— Bill Gates

For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to…

— Stewart Butterfield

We have built out the diversity of our product teams, and we saw the caliber of our testing and experimentation improve significantly.

— Gillian Tans

“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…

— Herb Sorensen

Testing leads to failure, and failure leads to understanding

— Burt Rutan

“At Google, this is exactly our goal: to merge development and testing so that you cannot do one without the other. Build a little…

— James A. Whittaker

Knowing your customer inside and out is mission-critical, and it takes time. It's impossible to hit on the insights that will ultimately decide your…

— Sallie Krawcheck

“Beta testing is a symptom of weak testing practices and poor communication with customers.”

— Kent Beck

“Testing gathers information about a product; it does not fix things it finds that are wrong.”

— Gerald M. Weinberg

“In 2010 alone, we conducted 8,157 A/B tests and more than 2,800 one-percent tests. Put another way, every single day in 2010 we ran…

— Laszlo Bock

“Small tests lead to code quality. Medium and large tests lead to product quality.”

— James A. Whittaker

“Everything you do in customer development is centered around testing hypotheses.”

— Cindy Alvarez