Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a… — David Ogilvy Copy Share Image
Never stop investing. Never stop improving. Never stop doing something new. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages. — Bob Parsons Copy Share Image
