Steve Krug

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”

— Steve Krug

“When fixing problems, always do the least you can.”

— Steve Krug

“Happy talk must die”

— Steve Krug

“Nothing important should ever be more than two clicks away”

— Steve Krug

“Get rid of half the words on each page, then get rid of half of what’s left.”

— Steve Krug

“Your primary role should be to share what you know, not to tell people how things should be done.”

— Steve Krug

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that…

— Steve Krug

“Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of…

— Steve Krug

“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get…

— Steve Krug

“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you…

— Steve Krug

If you're going to implement video, do it as well as YouTube does it or don't do it at all.

— Steve Krug

“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter…

— Steve Krug

“As a rule, conventions only become conventions if they work.”

— Steve Krug

“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a…

— Steve Krug

“Don't make me think”

— Steve Krug

“The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2…

— Steve Krug

“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What…

— Steve Krug

I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking…

— Steve Krug

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not…

— Steve Krug

The general reactions were that the video was either not going to load, or be painfully slow to load, or would require…

— Steve Krug

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions…

— Steve Krug

“Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings…

— Steve Krug

“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as…

— Steve Krug

“Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing…

— Steve Krug