Content Quote by Steve Krug
““Get rid of half the words on each page, then get rid of half of what’s left.””
About This Quote
Source Book: Don't Make Me Think by Steve Krug, 2000
The advice promotes extreme brevity, encouraging removal of unnecessary words to achieve clarity and simplicity.
In simple terms: Trim excess words for clearer communication.
Key Takeaway
Edit ruthlessly for simplicity.
Themes
clarity
communication
efficiency
Mood
practical
analytical
Type
guideline
instructional
When to use this quote
- website copy
- marketing material
- technical documentation
- present presentations
Key Concepts
information design
cognitive load reduction
Questions to Reflect On
- Which parts of your writing can be cut without loss?
- How do you balance brevity with completeness?
A Different Perspective
Over‑editing may strip essential nuance or meaning.
![“Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.” quote by Steve Krug](https://sms4smile.com/quotes/img-quotes/5e4/steve-krug-24838_technology_your-guess-about-the-future-of-technolog_1236191.jpg)
