Cost savings Quote by Steve Krug
““Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings or additional revenue (“Changing the label on this button increased sales by 0.25%”). There’s an excellent book about it: Cost-justifying Usability: An Update for the Internet Age, edited by Randolph Bias and Deborah Mayhew.””
About This Quote
Source Book: Cost‑justifying Usability, 2020
Measure usability changes with ROI to prove financial impact.
In simple terms: Measure ROI of usability.
Key Takeaway
Track data for impact.
Themes
usability
ROI
data analysis
Mood
analytical
practical
Type
business
educational
When to use this quote
- product design
- marketing
- budgeting
- stakeholder meetings
Key Concepts
cost‑benefit
user experience
Questions to Reflect On
- What metrics best reflect user value?
- How to balance cost vs. experience?
A Different Perspective
Data may not capture qualitative benefits.
![“Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.” quote by Steve Krug](https://sms4smile.com/quotes/img-quotes/5e4/steve-krug-24838_technology_your-guess-about-the-future-of-technolog_1236191.jpg)
