Advertising Quote by William Bernbach Download Open image “I warn you against believing that advertising is a science.” — William Bernbach ★ ★ ★ ★ ★ 4.9 out of 5 (7 ratings) Copy quoteShare Advertising Faith Marketing Science
Advertising isn't a science. It's persuasion. And persuasion is an art. — William Bernbach Copy Share Image
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach Copy Share Image
The time has come when advertising has in some hands reached the status of a science. — Claude C. Hopkins Copy Share Image
The time has come when advertising in some hands has reached the status of a science. — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Advertisements may be evaluated scientifically; they cannot be created scientifically. — Leo Bogart Copy Share Image
Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out. — George Lois Copy Share Image
“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot… — Luke Sullivan Copy Share Image
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them… — Leo Burnett Copy Share Image
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's… — William Bernbach Copy Share Image
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is… — F. Scott Fitzgerald Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves… — Holly Johnson Copy Share Image
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up. — Joss Stone Copy Share Image
