Advertising Quote by David Ogilvy
“I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.”
About This Quote
Effective advertising can be counterintuitive; sometimes less exposure leads to higher sales, while excessive ads can deter customers.
In simple terms: Bad ads can reduce sales; sometimes less is more.
Key Takeaway
Use subtle, targeted marketing.
Themes
marketing
advertising
consumer behavior
Mood
analytical
pragmatic
Type
advice
business
When to use this quote
- product launches
- media planning
- consumer research
- campaign analysis
Key Concepts
branding
psychology
Questions to Reflect On
- Why might scarcity boost demand?
- How do you measure ad effectiveness?
A Different Perspective
Not all products follow this pattern; context matters.
![“You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect…” quote by James L. Brooks](https://sms4smile.com/quotes/img-quotes/305/james-l-brooks-9871_advertising_you-have-more-and-more-people-coming-int_784980.jpg)
