Akio Morita

The only sure thing is that in business there are no sure things.

— Akio Morita

Curiosity is the key to creativity.

— Akio Morita

America looks 10 minutes ahead; Japan looks 10 years.

— Akio Morita

The public does not know what is possible. We do.

— Akio Morita

I believe people work for satisfaction.

— Akio Morita

But make sure you don’t make the same mistake twice.

— Akio Morita

Amenities are not of great concern to management in Japan.

— Akio Morita

If you don't want Japan to buy it, don't sell it.

— Akio Morita

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out…

— Akio Morita

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

— Akio Morita

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

— Akio Morita

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

— Akio Morita

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the…

— Akio Morita

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat…

— Akio Morita

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

— Akio Morita

A company will get nowhere if all of the thinking is left to management.

— Akio Morita

The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which…

— Akio Morita

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future…

— Akio Morita

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the…

— Akio Morita

“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands…

— Akio Morita

I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to…

— Akio Morita

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead…

— Akio Morita

I established the rule that once we hire an employee, his school records are a matter of the past and are no…

— Akio Morita

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire…

— Akio Morita

“I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark…

— Akio Morita

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a…

— Akio Morita

“Mistakes and miscalculations are human and normal, and viewed in the long run they have not damaged the company. I do not…

— Akio Morita

Never break another man's rice bowl.

— Akio Morita

An enemy of innovation could be your own sales force.

— Akio Morita

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

— Akio Morita

If you go through life convinced that your way is always best, all the new ideas in the world will pass you…

— Akio Morita

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

— Akio Morita

Japanese attitudes toward work seem to be critically different from American attitudes.

— Akio Morita

While the United States has been busy creating lawyers, we have been busier creating engineers.

— Akio Morita

Our plan is to lead the public with new products rather than ask them what kind of products they want.

— Akio Morita

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the…

— Akio Morita

All you need is the best product in the world, the most efficient production in the world and global marketing.

— Akio Morita

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free…

— Akio Morita

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I…

— Akio Morita

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private…

— Akio Morita