(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead… — Akio Morita Believe Copy Share Image
Our plan is to lead the public with new products rather than ask them what kind of products they want. — Akio Morita Asks Copy Share Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods. — Akio Morita Assets Copy Share Image
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable. — Akio Morita Honorable Copy Share Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor… — Akio Morita Businessman Copy Share Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that… — Akio Morita Break Copy Share Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or… — Akio Morita Amount Copy Share Image
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has… — Akio Morita Business Copy Share Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which… — Akio Morita Failure Copy Share Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you… — Akio Morita Convinced Copy Share Image
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to… — Akio Morita Assistants Copy Share Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things. — Akio Morita Business Copy Share Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future. — Akio Morita Assets Copy Share Image
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a… — Akio Morita Action Copy Share Image
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat… — Akio Morita Backseat Copy Share Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the… — Akio Morita Bonus Copy Share Image
My solution to the problem of unleashing creativity is always to set up a target. — Akio Morita Creativity Copy Share Image
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out… — Akio Morita Blame Copy Share Image
Don't be afraid to make a mistake. But make sure you don't make the same mistake twice. — Akio Morita Afraid Copy Share Image
The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own… — Akio Morita Big impact Copy Share Image
I have always made it a point to know our employees, to visit every facility of our company, and to try to… — Akio Morita Business Copy Share Image
