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Apollo Quote by Akio Morita

“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.” quote by Akio Morita
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“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.”

Akio Morita

About This Quote

Source Business lecture, 1975

He suggests setting clear targets to unlock creativity, citing the Apollo project as an example.

In simple terms: Clear goals spark creative breakthroughs.

Key Takeaway

Define targets to unleash creativity.

Themes

innovation goal-setting creativity leadership

Mood

strategic inspirational

Type

business philosophical

When to use this quote

  • product development
  • space exploration
  • team motivation

Key Concepts

project management visionary thinking

Questions to Reflect On

  • How to balance structure with freedom?
  • What alternative methods foster creativity?
A Different Perspective

Strict targets can limit divergent thinking.

4.6 out of 5 (9 ratings)

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