Business Quote by Akio Morita
“Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.”
About This Quote
Source Book: The Art of Business Management, 1978
Management's key role is to set clear, ongoing targets for engineers to align effort and performance.
In simple terms: Set clear goals for engineers.
Key Takeaway
Provide continuous targets.
Themes
leadership
goal setting
engineering management
Mood
focused
directive
Type
instructional
motivational
When to use this quote
- project planning
- team meetings
- performance reviews
Key Concepts
strategic planning
performance metrics
Questions to Reflect On
- How can targets balance flexibility?
- What metrics best reflect engineering success?
A Different Perspective
Targets alone may stifle creativity if too rigid.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)