I knew we needed a weapon to break through to the US market, and it had to be something different, something that… — Akio Morita Break Copy Share Image
Don't be afraid to make a mistake. But make sure you don't make the same mistake twice. — Akio Morita Afraid Copy Share Image
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition. — Akio Morita Difficult Copy Share Image
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do… — Akio Morita Intuitive Copy Share Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things. — Akio Morita Business Copy Share Image
My solution to the problem of unleashing creativity is always to set up a target. — Akio Morita Creativity Copy Share Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods. — Akio Morita Assets Copy Share Image
We don't believe in market research for a new product unknown to the public. So we never do any. — Akio Morita Believe Copy Share Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor… — Akio Morita Businessman Copy Share Image
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling… — Akio Morita Corporations Copy Share Image
Americans make money by playing 'money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and… — Akio Morita Acquisition Copy Share Image
Of course we have to make a profit, but we have to make a profit over the long haul, not just the… — Akio Morita Consistently Copy Share Image
I have always made it a point to know our employees, to visit every facility of our company, and to try to… — Akio Morita Business Copy Share Image
If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility.… — Akio Morita Business Copy Share Image
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others… — Akio Morita Business Copy Share Image
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has… — Akio Morita Ability Copy Share Image
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling… — Akio Morita Bureaucracy Copy Share Image
I believe it is a big mistake to think that money is the only way to compensate a person for his work.… — Akio Morita Believe Copy Share Image
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and… — Akio Morita Ability Copy Share Image
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has… — Akio Morita Business Copy Share Image
The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own… — Akio Morita Big impact Copy Share Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or… — Akio Morita Amount Copy Share Image
