Believe Quote by Akio Morita
“We don't believe in market research for a new product unknown to the public. So we never do any.”
About This Quote
Source Interview: Business strategy, 1975
The company avoids market research for unknown products, assuming no need for data.
In simple terms: We skip research for new ideas.
Validate assumptions before launch.
Themes
Mood
Type
When to use this quote
- startup launch
- new technology
- consumer insight
Key Concepts
Questions to Reflect On
- How can you test unknown markets safely?
- What data could inform your product?
Skipping research can lead to costly failures.