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Believe Quote by Akio Morita

“We don't believe in market research for a new product unknown to the public. So we never do any.” quote by Akio Morita
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“We don't believe in market research for a new product unknown to the public. So we never do any.”

Akio Morita

About This Quote

Source Interview: Business strategy, 1975

The company avoids market research for unknown products, assuming no need for data.

In simple terms: We skip research for new ideas.

Key Takeaway

Validate assumptions before launch.

Themes

innovation market research risk

Mood

cautious strategic

Type

business analytical

When to use this quote

  • startup launch
  • new technology
  • consumer insight

Key Concepts

business strategy product development

Questions to Reflect On

  • How can you test unknown markets safely?
  • What data could inform your product?
A Different Perspective

Skipping research can lead to costly failures.

2.8 out of 5 (9 ratings)

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