Management Quote by Harvard Business School Press
““Directors and management need to spearhead the strategy shift from transactions to relationships and create the culture, structure, and incentives necessary to execute the strategy. What””
About This Quote
Source Book: Harvard Business Review, 2020
Leaders must shift focus from one‑off deals to lasting relationships, reshaping culture, structure, and incentives to enable the new strategy.
In simple terms: Move from transactions to relationships with supportive systems.
Redesign organization for relational success.
Themes
Mood
Type
When to use this quote
- executive training
- performance metrics
- team workshops
- customer engagement
Key Concepts
Questions to Reflect On
- What structures hinder relational strategies?
- How can incentives be aligned with long‑term relationships?
Implementing change can be slow and encounter legacy mindsets.