Accepted Quote by William Bernbach
“Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.”
About This Quote
Effective creativity should translate into measurable business results, distinguishing a brand from the ordinary.
In simple terms: Creative work must drive sales and stand out.
Key Takeaway
Make creativity purposeful for profit.
Themes
marketing
creativity
sales
branding
Mood
analytical
pragmatic
Type
business
motivational
When to use this quote
- advertising campaigns
- product launches
- brand positioning
- market research
Key Concepts
differentiation
psychology
business strategy
Questions to Reflect On
- How will you test if creativity boosts sales?
- What metrics will you use?
A Different Perspective
Creative ideas can fail despite effort.
![“We have reached a situation where a theory has been accepted as fact by some, and possible contrary evidence is shunted aside. [This is] mythology rather than science.” quote by Robert Shapiro](https://sms4smile.com/quotes/img-quotes/c31/robert-shapiro-26969_accepted_we-have-reached-a-situation-where-a-theo_19120.jpg)
