Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long… — John Battelle Copy Share Image
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one. — John Battelle Copy Share Image
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why have we abandoned this concept when it… — John Battelle Copy Share
The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators… — John Battelle Copy Share Image
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle Copy Share Image
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social… — John Battelle Copy Share Image
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for… — John Battelle Copy Share Image
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed… — John Battelle Copy Share Image
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision… — John Battelle Copy Share Image
There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather… — John Battelle Copy Share Image
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,… — John Battelle Copy Share Image
The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,… — John Battelle Copy Share Image
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.… — John Battelle Copy Share Image
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the… — John Battelle Copy Share Image
