Marketing Quotes by John Battelle

9 Marketing quotes by John Battelle

All Marketing quotes John Battelle’s page

John Battelle’s nine short statements on marketing blend tech insight with strategic advice. The brief format makes each idea feel like a quick tip for the digital age.

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Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

John Battelle

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Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that…

John Battelle

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Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and…

John Battelle

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Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

John Battelle

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Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the…

John Battelle

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The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement,…

John Battelle

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Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the…

John Battelle

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Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and…

John Battelle

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In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds…

John Battelle

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More by John Battelle

When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…

John Battelle

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The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…

John Battelle

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Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

John Battelle

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You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…

John Battelle

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We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…

John Battelle

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Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…

John Battelle

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When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…

John Battelle

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There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…

John Battelle

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The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…

John Battelle

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The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…

John Battelle

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Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…

John Battelle

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'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…

John Battelle