Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. — John Battelle Copy Share Image
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle Copy Share Image
Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and… — John Battelle Copy Share Image
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that… — John Battelle Copy Share Image
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the… — John Battelle Copy Share Image
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement,… — John Battelle Copy Share Image
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the… — John Battelle Copy Share Image
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and… — John Battelle Copy Share Image
In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds… — John Battelle Copy Share Image
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -… — John Battelle Copy Share Image
The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators… — John Battelle Copy Share Image
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle Copy Share Image
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social… — John Battelle Copy Share Image
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for… — John Battelle Copy Share Image
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed… — John Battelle Copy Share Image
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision… — John Battelle Copy Share Image
There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather… — John Battelle Copy Share Image
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,… — John Battelle Copy Share Image
The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,… — John Battelle Copy Share Image
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.… — John Battelle Copy Share Image
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the… — John Battelle Copy Share Image
