In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds… — John Battelle Copy Share Image
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of… — John Battelle Copy Share Image
Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the… — John Battelle Copy Share Image
As the border between physical and digital gets more permeable, a new kind of literacy emerges. And that literacy is built on… — John Battelle Copy Share Image
Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys… — John Battelle Copy Share Image
In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines… — John Battelle Copy Share Image
Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I… — John Battelle Copy Share Image
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method… — John Battelle Copy Share Image
Facebook's data trove is enviable, and its moves into nearly every aspect of our lives - from payment to media, will create… — John Battelle Copy Share Image
Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the… — John Battelle Copy Share Image
Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know… — John Battelle Copy Share Image
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -… — John Battelle Copy Share Image
The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators… — John Battelle Copy Share Image
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle Copy Share Image
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social… — John Battelle Copy Share Image
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for… — John Battelle Copy Share Image
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed… — John Battelle Copy Share Image
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision… — John Battelle Copy Share Image
There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather… — John Battelle Copy Share Image
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,… — John Battelle Copy Share Image
The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,… — John Battelle Copy Share Image
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.… — John Battelle Copy Share Image
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the… — John Battelle Copy Share Image
