We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed. — Renzo Rosso Copy Share Image
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy. — Renzo Rosso Copy Share Image
We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations. — Renzo Rosso Copy Share Image
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle,… — Renzo Rosso Copy Share Image
Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how… — Renzo Rosso Copy Share Image
Diesel is the only example of a casualwear or sportswear company that became a luxury brand. — Renzo Rosso Copy Share Image
I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome… — Renzo Rosso Copy Share Image
Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies. — Renzo Rosso Copy Share Image
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of… — Renzo Rosso Copy Share Image
I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to… — Renzo Rosso Copy Share Image
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when… — Renzo Rosso Copy Share Image
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. — Renzo Rosso Copy Share Image
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I… — Renzo Rosso Copy Share Image
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it. — Renzo Rosso Copy Share Image
