Able Quote by Jason Kilar
“Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.”
About This Quote
Source Company: Hulu, 2022
The ad‑swap feature lets viewers replace unwanted ads, giving them control over their viewing experience.
In simple terms: Viewers can choose which ads they see.
Key Takeaway
Embrace tools that empower user choice.
Themes
advertising
technology
control
user experience
Mood
innovative
empowering
Type
advertising
technology
When to use this quote
- streaming
- online video
- marketing
- digital media
Key Concepts
personalization
consumer empowerment
Questions to Reflect On
- How does control change ad perception?
- What are the limits of user‑driven ad selection?
A Different Perspective
Not all users may want to engage with ad swapping; some may find it intrusive.
