Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of… — Raymond Rubicam Advertising Copy Share Image
Mirror the reader to himself and then show him afterward how your product fits his needs. — Raymond Rubicam Books Copy Share Image
The only purpose of advertising is to sell. It has no other function worth mentioning. — Raymond Rubicam Advertising Copy Share Image
The value of an ad is in inverse ratio to the number of times it has been used. — Raymond Rubicam Ads Copy Share Image
