Books Quote by Raymond Rubicam

Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by…

— Susan Ward

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes…

— Marcel Wanders

The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible…

— Kelly Sue DeConnick

Show the readers everything, tell them nothing.

— Ernest Hemingway

“Understand this: If you pay attention to the client, he will pay attention to your product.”

— Alin Sav

My job is not to try to give readers what they want but to try to make readers want what I give.

— China Mieville

Make the customer the hero of your brand's story.

— Simon Mainwaring

I have a total responsibility to the reader. The reader has to trust me and never feel betrayed.

— Peter Schjeldahl

There's a contract that I make between myself, the author, and the reader. I have to figure out how to give the reader certain…

— Toni Morrison

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

— William Bernbach

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…

— Robert W. Bly

Put yourself in your customer's place.

— Orison Swett Marden