Book Quote by Kelly Sue DeConnick
“The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible because those are my customers.”
About This Quote
The true customer is the retailer, not the end reader; therefore focus on retailer relationships.
In simple terms: Retailers are the real customers, not readers.
Key Takeaway
Prioritize retailer engagement.
Themes
business
retail
customer focus
Mood
strategic
professional
Type
business
advice
When to use this quote
- publishing
- marketing
Key Concepts
B2B strategy
relationship building
Questions to Reflect On
- How can you better serve retailers?
- What value do retailers add to your business?
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