Advertising Quote by Claude C. Hopkins

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the…

— P. T. Barnum

Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on…

— Fulton J. Sheen

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable…

— Christopher Lasch

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a…

— Ann Bridge

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will…

— Alain de Botton

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…

— Jerry Della Femina

Advertising is the art of convincing people to spend money they don't have for something they don't need.

— Will Rogers

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

— Morris Hite

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

— David Droga