Advertising business Quote by William Bernbach Download Open image “Rules are what the artist breaks; the memorable never emerged from a formula.” — William Bernbach ★ ★ ★ ★ ★ 2.0 out of 5 (5 ratings) Copy quoteShare Advertising business Art Artist Break Design Formulas Great advertising Memorable
A bad artist almost always tries to conceal his incompetence by whooping up a new formula. — H. L. Mencken Copy Share Image
To blossom forth, a work of art must ignore or rather forget all the rules. — Pablo Picasso Copy Share Image
I'm a firm believer that there are no rules in art. Every trajectory is different. — Jonathan Lethem Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work… — Tom Verlaine Copy Share Image
Advertising is the principal reason why the business person has come to inherit the earth. — James Adams Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share Image
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide… — Kevin Roberts Copy Share Image
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
Golf is the most fun you can have with out taking your clothes off. — Chi Chi Rodriguez Copy Share Image
Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more… — Otto Neurath Copy Share Image
Advertising in the final analysis should be news. If it is not news it is worthless. — Adolph Ochs Copy Share Image
