Advertising business Quote by William Bernbach Download Open image “Creativity is the most practical thing a businessman can employ.” — William Bernbach ★ ★ ★ ★ ★ 2.6 out of 5 (3 ratings) Copy quoteShare Advertising business Businessman Creativity Practical things Practicals
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ. — William Bernbach Copy Share Image
Being creative isn't confined to a specific set of professions -- everyone can and should be innovative. — Paul McDonald Copy Share Image
There is no room for being creative in today’s business... Except for finding creative ways to be inefficient. — Martin Wolf Copy Share Image
If there is one characteristic that signals creativity in business, it might be follow-through. — Michael Ray Copy Share Image
There is no doubt that creativity is the most important human resource of all... — Edward de Bono Copy Share Image
To be a successful businessman, you must have remarkable talents; and if you have such talents, why waste them on business? — Yisroel Salanter Copy Share Image
The best thing that can happen to people entering creative professions is the dwindling of all other possibilities. — Dennis Lehane Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work… — Tom Verlaine Copy Share Image
Advertising is the principal reason why the business person has come to inherit the earth. — James Adams Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share Image
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide… — Kevin Roberts Copy Share Image
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
Golf is the most fun you can have with out taking your clothes off. — Chi Chi Rodriguez Copy Share Image
Rules are what the artist breaks; the memorable never emerged from a formula. — William Bernbach Copy Share Image
Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more… — Otto Neurath Copy Share Image
Advertising in the final analysis should be news. If it is not news it is worthless. — Adolph Ochs Copy Share Image
