Advertising Quote by Patrick Collison
“It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.”
About This Quote
Source Essay: Business Model Trends, 2020
Advertising-driven models may never match transaction-focused ones on mobile platforms.
In simple terms: Ads may underperform on mobile.
Consider transaction‑centric strategies.
Themes
Mood
Type
When to use this quote
- app design
- e‑commerce
- ad placement
Key Concepts
Questions to Reflect On
- Will you shift to a transaction model?
- How can ads be more mobile‑friendly?
User attention spans limit ad effectiveness.