Around the world Quote by Peter Chernin
“The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.”
About This Quote
Source Speech: Media Strategy Presentation, 2015
The surge in mobile usage justifies creating a dedicated content platform for billions of phone users.
In simple terms: Mobile growth drives need for a content hub.
Build a mobile‑first content destination.
Themes
Mood
Type
When to use this quote
- advertising
- content creation
- user engagement
Key Concepts
Questions to Reflect On
- Is a single platform viable?
- What content resonates on phones?
Mobile markets can be volatile and fragmented.