Concert Quote by Michael Rapino
“To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.”
About This Quote
Source Speech: Music Industry Conference, 2021
The speaker advocates moving from traditional media to digital platforms for concert marketing, emphasizing direct consumer engagement.
In simple terms: Shift marketing to online and mobile channels.
Key Takeaway
Prioritize digital outreach for events.
Themes
marketing
digital transformation
music industry
Mood
strategic
forward‑looking
Type
strategic
industry
When to use this quote
- concert promotion
- social media campaigns
- mobile advertising
Key Concepts
consumer engagement
media strategy
Questions to Reflect On
- What digital tools best reach your target fans?
- How to balance online and offline tactics?
A Different Perspective
Digital shift may alienate audiences lacking online access.
