Accounts Quote by Chris Matthews

Consumer habits are key to understanding how to launch a product.

— Charles Duhigg

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more…

— Mindy Grossman

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…

— David Ogilvy

I think we have to look at the whole way campaigns are financed. The No. 1 problem is PAC and special-interest money.

— Stephen Pagliuca

Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using…

— James Surowiecki

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets…

— Barack Obama

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture…

— Michael J. Silverstein

You have a burden going into any campaign when you're raising money to fund that effort because there's always a desire to spend more…

— Rahm Emanuel

Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested…

— Astra Taylor

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and…

— Dave Ramsey

Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power…

— Elizabeth Warren

Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a…

— John Elkington