Adept Quote by James Surowiecki
“Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.”
About This Quote
Source Book: The Wisdom of Crowds, James Surowiecki, 2004
Data enables precise audience segmentation, allowing political campaigns to tailor messages to individual preferences and behaviors.
In simple terms: Data lets parties target voters with personalized appeals.
Key Takeaway
Use data responsibly to respect privacy.
Themes
politics
data analytics
targeted messaging
Mood
cautious
analytical
Type
political
ethical
When to use this quote
- campaign planning
- advertising
- voter outreach
- policy communication
Key Concepts
micro‑targeting
behavioral profiling
electoral strategy
Questions to Reflect On
- How can campaigns balance effectiveness with ethical data use?
- What safeguards protect voter autonomy?
A Different Perspective
Privacy concerns and manipulation risk can undermine trust.
