Business Quote by Michael Rapino
“In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.”
About This Quote
Source Speech: Airline Industry Conference, 2015
The goal is to fill seats, not to protect ticket prices; volume drives profit.
In simple terms: Fill seats, not protect prices.
Key Takeaway
Focus on maximizing occupancy.
Themes
business strategy
pricing
customer volume
Mood
pragmatic
strategic
Type
business
marketing
When to use this quote
- airline marketing
- concert promotion
- theatre ticketing
- event planning
Key Concepts
Revenue management
economies of scale
Questions to Reflect On
- How can you balance low fares with sustainable margins?
- What alternative revenue streams can support low‑price models?
A Different Perspective
Low prices may erode perceived value and profitability.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)