Advertising business Quote by William Bernbach
“A principle isn't a principle until it costs you something.”
About This Quote
A principle only becomes real when it demands personal sacrifice, revealing its true weight.
In simple terms: Principles need a cost to be real.
Accept cost to test values.
Themes
Mood
Type
When to use this quote
- business decisions
- personal relationships
- leadership
- ethical dilemmas
Key Concepts
Questions to Reflect On
- What principle have you avoided because of its cost?
- How does paying the price change its meaning?
Cost may be prohibitive, limiting principle application.