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Advertising business Quote by William Bernbach

“A principle isn't a principle until it costs you something.” quote by William Bernbach
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“A principle isn't a principle until it costs you something.”

William Bernbach

About This Quote

A principle only becomes real when it demands personal sacrifice, revealing its true weight.

In simple terms: Principles need a cost to be real.

Key Takeaway

Accept cost to test values.

Themes

integrity values commitment

Mood

reflective serious

Type

advice philosophical

When to use this quote

  • business decisions
  • personal relationships
  • leadership
  • ethical dilemmas

Key Concepts

ethical cost personal sacrifice

Questions to Reflect On

  • What principle have you avoided because of its cost?
  • How does paying the price change its meaning?
A Different Perspective

Cost may be prohibitive, limiting principle application.

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