Advertising business Quote by William Bernbach Download Open image “A principle isn't a principle until it costs you something.” — William Bernbach ★ ★ ★ ★ ★ 2.0 out of 5 (4 ratings) Copy quoteShare Advertising business Cost Inspirational Integrity Love Principles
The most useful thing about a principle is that it can always be sacrificed to expediency. — W. Somerset Maugham Copy Share Image
A principle is a principle and in no case can it be watered down because of our incapacity to live it in practice. We… — Mahatma Gandhi Copy Share Image
Principle is OK up to a certain point, but principle doesn't do any good if you lose. — Dick Cheney Copy Share Image
“something for something principle”. In other words, anything you choose to do will cost you in not doing something else. You can’t have it… — Zoe McKey Copy Share Image
The value of a principle is the number of things it will explain. — Ralph Waldo Emerson Copy Share Image
“With some justice, I think, I could claim that it is all right as a beginning to leave a principle in a somewhat fuzzy… — Robert Nozick Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work… — Tom Verlaine Copy Share Image
Advertising is the principal reason why the business person has come to inherit the earth. — James Adams Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share Image
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide… — Kevin Roberts Copy Share Image
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
Golf is the most fun you can have with out taking your clothes off. — Chi Chi Rodriguez Copy Share Image
Rules are what the artist breaks; the memorable never emerged from a formula. — William Bernbach Copy Share Image
Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more… — Otto Neurath Copy Share Image
