Art Quote by William Bernbach Download Open image “Persuasion is not a science but an art” — William Bernbach ★ ★ ★ ★ ★ 2.1 out of 5 (7 ratings) Copy quoteShare Art Great advertising Persuasion Science
Persuasion isn't about the people you disagree with. It's about the fulcrum; the persuadable audience. — Jay Heinrichs Copy Share Image
Persuasion is the resource of the feeble; and the feeble can seldom persuade . . . — Edward Gibbon Copy Share Image
Science is not a heartless pursuit of objective information; it is a creative human activity. — Stephen Jay Gould Copy Share Image
“The core of science is not controlled experiment or mathetical modeling; it is intellectual honesty. It is time we acknowledge a basic feature of… — Sam Harris Copy Share Image
Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into… — Randal Marlin Copy Share Image
...people are by nature fickle, and it is easy to persuade them of something, but difficult to keep them persuaded. — Niccolo Machiavelli Copy Share Image
A scientist's aim in a discussion with his colleagues is not to persuade, but to clarify. — Leo Szilard Copy Share Image
Science is unpoetic only to minds jaundiced with sentiment and romanticism . . . the great masters of the past boasted all they could… — Ezra Pound Copy Share Image
Real persuasion comes from putting more of you into everything you say. Words have an effect. Words loaded with emotion have a powerful effect. — Jim Rohn Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
True works of art contain their own theory and give us the measurement according to which we should judge them. — Johann Wolfgang von Goethe Copy Share Image
Before Noah, men having only water to drink, could not find the truth. Accordingly...they became abominably wicked, and they were justly exterminated by the… — Benjamin Franklin Copy Share Image
“Hear the sum of the whole matter in the compass of one brief word — every art possessed by man comes from Prometheus.” — Aeschylus Copy Share Image
I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your… — Aaron Rose Copy Share Image
The capacity to be puzzled is the premise of all creation, be it in art or in science. — Erich Fromm Copy Share Image
That's the great secret of creativity. You treat ideas like cats: you make them follow you. — Ray Bradbury Copy Share Image
“So, really," continued Jacob as if this were perfectly normal to expound on art in these circumstances, "when you think about it, the artists… — Justina Chen Headley Copy Share Image
“There are two options in art; either to adopt philosophical life by dissecting art, or to write your own philosophical life and claim it… — Taf Teh Copy Share Image
The house has to serve comfort. The work of art is revolutionary; the house is conservative. — Adolf Loos Copy Share Image
During human progress, every science is evolved out of its corresponding art. — Herbert Spencer Copy Share Image
In literature and art memory is a synonym for invention. It is the life-blood of imagination, which faints and dies when the veins are… — Robert Aris Willmott Copy Share Image
I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And… — G-Dragon Copy Share Image
