Advertising Quote by William Bernbach Download Open image “Advertising isn't a science. It's persuasion. And persuasion is an art.” — William Bernbach ★ ★ ★ ★ ★ 4.2 out of 5 (9 ratings) Copy quoteShare Advertising Art Marketing Science
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach Copy Share Image
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's… — William Bernbach Copy Share Image
The time has come when advertising has in some hands reached the status of a science. — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
The time has come when advertising in some hands has reached the status of a science. — Claude C. Hopkins Copy Share Image
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up… — William Bernbach Copy Share
Advertisements may be evaluated scientifically; they cannot be created scientifically. — Leo Bogart Copy Share Image
“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot… — Luke Sullivan Copy Share Image
“Advertising is profoundly manipulative at its core. Its imagery strives to deprive us of realistic ideas about love, sex, beauty, health, money, work, and… — Jennifer L. Pozner Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
“Never run advertising until the major publicity possibilities have been exploited.” — Al Ries Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,… — Haruki Murakami Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
