Advertising Quote by William Bernbach

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

Persuasion is not a science but an art

— William Bernbach

I warn you against believing that advertising is a science.

— William Bernbach

Advertising is the art of persuasion.

— William Bernbach

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's…

— William Bernbach

The time has come when advertising has in some hands reached the status of a science.

— Claude C. Hopkins

The time has come when advertising in some hands has reached the status of a science.

— Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

Advertisements may be evaluated scientifically; they cannot be created scientifically.

— Leo Bogart

“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot…

— Luke Sullivan

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell…

— William Bernbach

“Advertising is profoundly manipulative at its core. Its imagery strives to deprive us of realistic ideas about love, sex, beauty, health, money, work, and…

— Jennifer L. Pozner