Advertising Quote by Claude C. Hopkins
“The time has come when advertising in some hands has reached the status of a science.”
About This Quote
Source Book: Scientific Advertising, 1923
Advertising has become a scientific discipline in some hands.
In simple terms: Ads now follow scientific methods.
Apply data-driven strategies in advertising.
Themes
Mood
Type
When to use this quote
- product launch
- brand building
- market research
- digital campaigns
Key Concepts
Questions to Reflect On
- How can creativity coexist with data?
- What scientific methods improve ad effectiveness?
Science may ignore creativity and intuition.