Advertising Quote by Claude C. Hopkins

The time has come when advertising in some hands has reached the status of a science.

— Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

I warn you against believing that advertising is a science.

— William Bernbach

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about…

— George Lois

Advertisements may be evaluated scientifically; they cannot be created scientifically.

— Leo Bogart

Consider the way of the scientists rather than the way of an advertising agent for a new soap.

— Ezra Pound

“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot…

— Luke Sullivan

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock

As advertising always convinces the sponsor even more than the public, the scientists have become sold, and remain sold, on the idea that they…

— Anthony Standen

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's…

— William Bernbach