Advertisements Quote by Leo Bogart

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

I warn you against believing that advertising is a science.

— William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

The time has come when advertising has in some hands reached the status of a science.

— Claude C. Hopkins

The time has come when advertising in some hands has reached the status of a science.

— Claude C. Hopkins

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock

“If ads are about selling things, they are not only about selling things; their images can carry symbolic meanings, transmit messages, and create moods…

— John Jervis

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot…

— Luke Sullivan

In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.

— David Perlmutter