Human intelligence Quote by Stephen Leacock

Advertising: the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

— J Walter Thompson

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Anonymous

Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a…

— Eric Clark

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a…

— Ann Bridge

Advertising is the art of persuasion.

— William Bernbach

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is…

— F. Scott Fitzgerald

The time has come when advertising has in some hands reached the status of a science.

— Claude C. Hopkins

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach