Skip to content

Advertising Quote by Leo Bogart

“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.” quote by Leo Bogart
Download Open image
“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.”

Leo Bogart

About This Quote

Source Book: Advertising: Its Role in Consumer Behavior, 1971

Advertising success lies in creating a compelling myth, not just measurable metrics.

In simple terms: Myths drive impact more than numbers.

Key Takeaway

Craft narratives that resonate emotionally.

Themes

advertising marketing mythmaking

Mood

inspirational analytical

Type

creative critical

When to use this quote

  • product launches
  • brand repositions
  • campaign brainstorming

Key Concepts

storytelling brand myth cultural resonance

Questions to Reflect On

  • What myth does your brand embody?
  • How do you balance myth with truth?
A Different Perspective

Myths can be misinterpreted or clash with factual claims.

2.9 out of 5 (7 ratings)

More by Leo Bogart

Explore all 3 Leo Bogart quotes

More Advertising quotes

Browse all 1,804 Advertising quotes