Advertising Quote by Leo Burnett

“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” quote by Leo Burnett — Download Open image

“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”

Leo Burnett

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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

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Products are made in the factory, but brands are created in the mind.

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If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…

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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…

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I think a smart woman can sell the average man anything,

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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Leo Burnett

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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Leo Burnett

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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…

Leo Burnett

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Leo Burnett

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When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.

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I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…

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“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

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“Don't wait, just sweat.”

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We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

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“Never run advertising until the major publicity possibilities have been exploited.”

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God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

William Peter Blatty

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I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…

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I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…

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They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

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“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

Haruki Murakami

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I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…

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