Advertising Quote by Al Ries Download Open image “Advertising is the way great brands get to be great brands.” — Al Ries ★ ★ ★ ★ ★ 3.9 out of 5 (4 ratings) Copy quoteShare Advertising Brands Inspirational Marketing Way
“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply… — Rod Judkins Copy Share Image
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do… — Jerry Della Femina Copy Share Image
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –… — Scott Bedbury Copy Share Image
Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a… — Bill Wyman Copy Share Image
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. — David Droga Copy Share Image
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates. — Jim Bankoff Copy Share Image
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive… — Jim Speros Copy Share Image
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. — Leo Burnett Copy Share Image
“Never run advertising until the major publicity possibilities have been exploited.” — Al Ries Copy Share Image
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.… — Al Ries Copy Share Image
Marketing is what a company is in business to do. Marketing is a company's ultimate objective. — Al Ries Copy Share Image
The next generation product almost never comes from the previous generation. — Al Ries Copy Share Image
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets. — Al Ries Copy Share Image
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — Al Ries Copy Share Image
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if… — Al Ries Copy Share Image
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on… — Al Ries Copy Share Image
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A… — Al Ries Copy Share Image
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is… — Al Ries Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves… — Holly Johnson Copy Share Image
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up. — Joss Stone Copy Share Image
