Boots Quote by Kevin Plank

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up…

— Max Levchin

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

A great brand is a story that never stops unfolding.

— Tony Hsieh

For me, my brand is good storytelling.

— Lena Waithe

I firmly believe brand stories are complex and multilayer.

— Bozoma Saint John

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more…

— Angela Ahrendts

“Great products and brands are results of continuous improvement and dedication of those coworkers, who think beyond money as a motive but purpose. One…

— Ankit Samrat

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your…

— Lewis Howes

A great brand is a story that's never completely told.

— Scott Bedbury

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see…

— Huda Kattan