Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads? — Kevin Plank Copy Share Image
You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and… — Kevin Plank Copy Share Image
I'm usually a pretty intense person. Give me an inch, and I'm going to go. — Kevin Plank Copy Share Image
I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,… — Kevin Plank Copy Share Image
My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back… — Kevin Plank Copy Share Image
Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are… — Kevin Plank Copy Share Image
As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you… — Kevin Plank Copy Share Image
You need to put your hands around the throat of your business, and you need to run it. There's no other way. — Kevin Plank Copy Share Image
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get… — Kevin Plank Copy Share
Any self-respecting entrepreneur has borrowed money from their mother at some point. — Kevin Plank Copy Share Image
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a… — Kevin Plank Copy Share Image
I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting… — Kevin Plank Copy Share Image
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. — Kevin Plank Copy Share Image
