Ball player Quote by Kevin Plank
“You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.”
About This Quote
Source Marketing case study: Under Armour launch, 2006
Convincing male athletes to wear unconventional apparel required subtle persuasion; product proved itself.
In simple terms: Sell new ideas by letting product speak.
Key Takeaway
Use subtle influence to shift perception.
Themes
branding
persuasion
product adoption
Mood
strategic
inspirational
Type
marketing
innovative
When to use this quote
- Sports apparel launch
- gender norms
- product testing
Key Concepts
Marketing strategy
consumer psychology
Questions to Reflect On
- How can brands challenge norms without backlash?
- What evidence convinces skeptical users?
A Different Perspective
Risk of alienating core audience.
