Current Quote by David Perlmutter

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

— Claude C. Hopkins

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach

I warn you against believing that advertising is a science.

— William Bernbach

The time has come when advertising has in some hands reached the status of a science.

— Claude C. Hopkins

The time has come when advertising in some hands has reached the status of a science.

— Claude C. Hopkins

Advertisements may be evaluated scientifically; they cannot be created scientifically.

— Leo Bogart

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Anonymous

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed…

— Jaron Lanier

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's…

— William Bernbach

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

— David Droga

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock