Cinema Quote by Theodore Levitt
“Kodak sells film, but they don't advertise film; they advertise memories.”
About This Quote
Source Advertising: Kodak campaign, 1970s
Kodak focused on selling the feeling of memories rather than the physical product of film.
In simple terms: Sell emotions, not just product
Key Takeaway
Emphasize emotional benefits in marketing
Themes
branding
emotions
consumer psychology
Mood
nostalgic
reflective
Type
advertising
marketing
When to use this quote
- product launch
- advertising strategy
- brand storytelling
Key Concepts
Emotional branding
memory marketing
Questions to Reflect On
- How can brands balance emotional appeal with product facts?
- What risks arise when emotion dominates messaging?
A Different Perspective
May overlook product quality or functionality
